Global Mobile Entertainment Market By Overview
Entertainment is a form of activity that holds the interest and attention of the public. Mobile entertainment includes a wide range of entertainment activities, such as games, music, and TV which can be accessed on mobile devices. With the growing number of mobile devices, mobile entertainment market has gained popularity and has become an essential part of everyday activities. Vendors in this market offer free-to-use and pay-per-use revenue models. For instance, games are available for users on both free-to-play as well as paid versions, whereas services related to mobile TV are on a pay-to-use basis.
Growing number of smartphone and tablet users across the globe is the major factor driving growth of the Mobile Entertainment Market. In addition, fastest-speed network providers, coupled with growing number of free-to-use and pay-per-use applications are other major factors fuelling growth of the global mobile entertainment market. In the recent years, popularity of photo sharing and photo editing applications such as snapchat, Instagram, PicsArt etc. has increased rapidly among all age-group consumers. This factor is propelling growth of the global market. Free services such as video-on-demand, mobile TV, and online music are further fueling growth of the global market. Furthermore, use of social networking and e-commerce websites and applications, blogs, high specifications games etc. by consumers are expected to drive growth of the global market over the forecast period. However, privacy, and security concern of personal data is the major factor hampering the growth of the global market. In addition, low network connectivity in some regions and high price of some services further restrains growth of the global market.
The global mobile entertainment market is segmented based on application, advertisement, and region.
On the basis of application, the global market is segmented into mobile music, mobile gaming, mobile TV, mobile personalization, and others. Based on advertisement the target market is categorized into, social media advertising, online video advertising, online search advertising, mobile location based advertising (MLBA), and in-game advertising
On the basis of region, the global mobile entertainment market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America dominates the global mobile entertainment market and is expected to maintain its dominance over the forecast period. This growth is attributed to increasing number of smartphone and tablet users coupled, with increasing disposable income especially in countries in this region. Asia Pacific market is expected to witness significant growth over the forecast period owing to high purchasing power and technological awareness in users.
The key players operating in the global mobile entertainment market includes Activision Blizzard, Inc., Apple, Inc., AT&T, Inc., Electronic Arts, Inc., Facebook, Google LLC, Netflix, Inc., OnMobile Global Limited, Rovio Entertainment Corporation, and Snap Inc.
Global Mobile Entertainment Market By Table of Contents
Research Objective and Assumption
- Preface
- Research Objectives
- Study Scope
- Years Considered for the study
- Assumptions
- Abbreviations
Research Methodology
- Research data
- Primary Data
- Primary Interviews
- Primary Breakdown
- Key data from Primary Sources
- Key Thickness Insights
- Secondary Data
- Major Secondary Sources
- Secondary Sources
- Market Estimation
- Top-Down Approach
- Approach for estimating Market Share by Top-Down Analysis (Supply Side)
- Bottom-Up Approach
- Approach for estimating market share by Bottom-up Analysis (Demand Side)
- Market Breakdown and Data Triangulation
- Research Assumptions
Market Preview
- Executive Summary
- Key Findings—Global Outlook for medical carts Strategies
- Key Questions this Study will Answer
- Market Snippet, By Applications
- Market Snippet, By Advertisement
- Market Snippet, By Region
- Opportunity Map Analysis
- Executive Summary—3 Big Predictions
Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restrains
- Market Opportunities
- Market Trends
- DR Impact Analysis
- PEST Analysis
- Porter’s Five Forces Analysis
- Opportunity Orbit
- Market Investment Feasibility Index
- Macroeconomic Factor Analysis
Mobile Entertainment Market, By Applications, Forecast Period up to 10 Years, (US$ Bn)
- Overview
- Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Segment Trends
- Mobile Music
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Mobile Gaming
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Mobile TV
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Mobile Personalization
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Others
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
Mobile Entertainment Market, By Advertisement, Forecast Period up to 10 Years, (US$ Bn)
- Overview
- Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Segment Trends
- Social Media Advertising
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Online Video Advertising
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Online Search Advertising
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Mobile Location Based Advertising
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- In-Game Advertising
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
Mobile Entertainment Market, By Region, Forecast Period up to 10 Years, (US$ Bn)
- Overview
- Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Regional Trends
- North America
- Market Size and Forecast (US$ Bn), By Applications, Forecast Period up to 10 Years
- Market Size and Forecast (US$ Bn), By Advertisement , Forecast Period up to 10 Years
- Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
- U.S.
- Canada
- Europe
- Market Size and Forecast (US$ Bn), By Applications, Forecast Period up to 10 Years
- Market Size and Forecast (US$ Bn), By Advertisement , Forecast Period up to 10 Years
- Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
- UK
- France
- Germany
- Russia
- Italy
- Rest of Europe
- Asia Pacific
- Market Size and Forecast (US$ Bn), By Applications, Forecast Period up to 10 Years
- Market Size and Forecast (US$ Bn), By Advertisement , Forecast Period up to 10 Years
- Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
- India
- Japan
- South Korea
- China
- Rest of Asia Pacific
- Latin America
- Market Size and Forecast (US$ Bn), By Applications, Forecast Period up to 10 Years
- Market Size and Forecast (US$ Bn), By Advertisement , Forecast Period up to 10 Years
- Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Market Size and Forecast (US$ Bn), By Applications, Forecast Period up to 10 Years
- Market Size and Forecast (US$ Bn), By Advertisement , Forecast Period up to 10 Years
- Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
- GCC
- Israel
- South Africa
- Rest of Middle East
Competitive Landscape
- Heat Map Analysis
- Market Presence and Specificity Analysis
Company Profiles
- Activision Blizzard, Inc
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Apple, Inc
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- AT&T, Inc
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Electronic Arts, Inc.
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Facebook
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Google LLC
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Netflix, Inc
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- OnMobile Global Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Rovio Entertainment Corporation
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Snap Inc
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
The Last Word
- Future Impact
- About Us
- Contact
FAQs
The Mobile Entertainment Market is segmented into Application, Advertisement and Region.
Increasing smartphone adoption, emphasis on on-the-go entertainment, and the adoption of mobile applications for gaming, streaming, and multimedia content drive the growth of the mobile entertainment market globally.
Challenges include potential competition for user attention, evolving content distribution models, and the need for continuous innovation to meet changing consumer preferences, posing global restraints in the mobile entertainment market.
By region, the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The North America market is estimated to witness a significantly high revenue share over the forecast period.
The key players operating the target market includes, Activision Blizzard, Inc., Apple, Inc., AT&T, Inc., Electronic Arts, Inc., Facebook, Google LLC, Netflix, Inc., OnMobile Global Limited, Rovio Entertainment Corporation, and Snap Inc.