Cloud Advertising Market, By Type (Public Cloud, Private Cloud, and Hybrid Cloud), By Service (Infrastructure as a Service, Software as a Service, and Platform as a Service), By End User (Retail, Media and Entertainment, IT and Telecom, BFSI, Government, and Other End Users), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

Report Code: PMI406620 | Publish Date: May 2023 | No. of Pages: 170

Global Cloud Advertising Market By Overview

Cloud Advertising Market denotes to cloud computing solutions for managing workflows associated with advertising. Cloud advertising can be used in diverse e-commerce or brick-and-mortar commerce strategies such as auctions, coupons and other discounting or advertising methods. These are cloud-based services that support and backs the selection, transaction and supply of advertising and ad-related data in which content and price find out at the time of end-user access, usually by an auction process that matches bidders with advertising impressions as they become available. This relates to search, display, mobile, social and video ad formats.

Drivers and Restraints:

The key factor fuelling the growth of the global cloud advertising market is the functional capability and cost-effectiveness. Furthermore, additional factors which re also accountable in driving the global market are surge in several small and medium enterprises and growing awareness of cloud-based advertising. Technological advancements concerning the internet, combined with its increasing commercial application and the rapid growth in the number of internet users is expected to further boost the global market. Some of the e-commerce giants have integrated the cloud service into their business models, which are based on cloud marketing, thereby utilizing the tools of the internet to connect with customers. The year witnessed the rise of 6-second ads, which have become extremely popular on various social media platforms. Hence, the effective spread of video through social media platforms is also driving the target market growth.  The global cloud advertising market is expected to register substantial growth shortly, attributed to rising in ICT expenditure by governments in several developed as well as developing regions.  Mobile marketing is expected to be an engine for the digital marketing and advertising industry. This increasing investments in mobile advertising companies in the region are also enhancing the target market growth.  Further, the increasing investments in AI and machine learning technologies in the region are also developing a space for the studied market to grow. On the other hand, looming issues of data security and privacy have discouraged several perceptive potential end-users to select cloud services. This, in turn, is estimated to restrain the growth of the global cloud advertising market

Segmentation:

The global cloud advertising market is segmented based on type, service, end-user, and region.

Based on type, the global cloud advertising market is segmented into the public cloud, private cloud, and hybrid cloud.  Based on service, the target market is bifurcated into infrastructure as a service, software as a service, and platform as a service. Software as a service segment is anticipated to have the largest market share on account of factors such as scalable usage, automatic updates, cross-device compatibility, zero hardware & initial setup costs, and others. Based on end-user, the market is classified into retail, media and entertainment, IT and telecom, BFSI, government, and other end users.

Based on the region the global cloud advertising market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America accounts highest revenue share to the global cloud advertising market due to growing technological advances in voice-based marketing applications, rising outflow for advertisements combined with a high rate of cloud adoption among regional end-users. Asia Pacific cloud advertising market is projected to register a high CAGR over the forecast period owing to the growing trend of medical tourism, rising healthcare awareness, coupled with a continuous and growing demand for advanced medical technologies.

Key Players:                                                                                                  

The key players operating the global cloud advertising market involves Adobe Systems Incorporated, Google LLC (Alphabet Inc.), Sprinklr Inc., Oracle Corporation, IBM Corporation, Microsoft, Salesforce Inc., Amazon Web Service Inc., Cisco Systems Inc., Hewlett-Packard Company. Prominent players operating in the target market are focusing on strategic partnerships as well as the launching of the products to gain a competitive edge in the target market. For instance, in September 2019, Comscore, an organization which focuses on planning, transacting and evaluating media across platforms, has announced the joint venture with Adobe, Google and Oracle Data Cloud to build a better-connected TV advertising experiences.

Detailed Segmentation:

Global Cloud Advertising Market, By Type:

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

Global Cloud Advertising Market, By Service:

  • Infrastructure as a Service
  • Software as a Service
  • Platform as a Service

Global Cloud Advertising Market, By End User:

  • Retail
  • Media And Entertainment
  • IT And Telecom
  • BFSI
  • Government
  • Other End Users

Global Cloud Advertising Market, By Region:

  • North America
    • North America Cloud Advertising Market, By Type
    • North America Cloud Advertising Market, By Service
    • North America Cloud Advertising Market, By End User
    • North America Cloud Advertising Market, By Country
      • U.S.
      • Canada
    • Europe
      • Europe Cloud Advertising Market, By Type
      • Europe Cloud Advertising Market, By Service
      • Europe Cloud Advertising Market, By End User
      • Europe Cloud Advertising Market, By Country
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Asia Pacific Cloud Advertising Market, By Type
      • Asia Pacific Cloud Advertising Market, By Service
      • Asia Pacific Cloud Advertising Market, By End User
      • Asia Pacific Cloud Advertising Market, By Country
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Latin America Cloud Advertising Market, By Type
      • Latin America Cloud Advertising Market, By Service
      • Latin America Cloud Advertising Market, By End User
      • Latin America Cloud Advertising Market, By Country
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Middle East & Africa Cloud Advertising Market, By Type
      • Middle East & Africa Cloud Advertising Market, By Service
      • Middle East & Africa Cloud Advertising Market, By End User
      • Middle East & Africa Cloud Advertising Market, By Country
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East & Africa
  • Company Profile:
    •  
  • Adobe Systems Incorporated
    • Company Overview 
        • Product Portfolio
        • Key Highlights
        • Financial Performance
        • Business Strategies
  • Google LLC (Alphabet Inc.)
  • Sprinklr Inc.
  • Oracle Corporation
  • IBM Corporation
  • Microsoft, Salesforce Inc.
  • Amazon Web Service Inc.
  • Cisco Systems Inc.
  • Hewlett-Packard Company

 “*” marked represents similar segmentation in other categories in the respective section

Global Cloud Advertising Market By Table of Contents

  1. Research Objective and Assumption
    • Preface
    • Research Objectives
    • Study Scope
    • Years Considered for the study
    • Assumptions
    • Abbreviations
  2. Research Methodology
    • Research data
    • Primary Data
      • Primary Interviews
      • Primary Breakdown
      • Key data from Primary Sources
      • Key Industry Insights
    • Secondary Data
      • Major Secondary Sources
      • Secondary Sources
    • Market Estimation
    • Top-Down Approach
      • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
    • Bottom-Up Approach
      • Approach for estimating market share by Bottom-up Analysis (Demand Side)
    • Market Breakdown and Data Triangulation
    • Research Assumptions
  3. Market Purview
    • Executive Summary
    • Key Findings—Global Outlook for Cloud Advertising Strategies
      • Key Questions this Study will Answer
      • Market Snippet, By Type
      • Market Snippet, By Service
      • Market Snippet, By End User
      • Market Snippet, By Region
    • Opportunity Map Analysis
    • Executive Summary—3 Big Predictions
  4. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Market Trends
    • DR Impact Analysis
    • PEST Analysis
    • Porter’s Five Forces Analysis
    • Opportunity Orbit
    • Market Investment Feasibility Index
    • Macroeconomic Factor Analysis
  5. Global Cloud Advertising Market, By Type, 2020 – 2030, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Segment Trends
    • Public Cloud
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Private Cloud
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Hybrid Cloud
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  6. Global Cloud Advertising Market, By Service, 2020 – 2030, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Segment Trends
    • Infrastructure as a Service
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Software as a Service
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Platform as a Service
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  7. Global Cloud Advertising Market, By End User, 2020 – 2030, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Segment Trends
    • Retail
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Media and Entertainment
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • IT and Telecom
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • BFSI
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Government
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Other End Users
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  8. Global Cloud Advertising Market, By Region, 2020 – 2030, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Regional Trends
    • North America
      • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Service, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By End User, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • U.S.
        • Canada
    • Europe
      • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Service, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By End User, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Service, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By End User, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Service, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By End User, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Market Size and Forecast (US$ Mn), By Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Service, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By End User, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East
  9. Competitive Landscape
    • Heat Map Analysis
    • Market Presence and Specificity Analysis
  10. Company Profiles
      • Adobe Systems Incorporated
        • Company Overview
        • Product and Portfolio
        • Key Highlights
        • Financial Overview
        • Business Strategies
      • Google LLC (Alphabet Inc.)
      • Sprinklr Inc.
      • Oracle Corporation
      • IBM Corporation
      • Microsoft
      • Salesforce Inc.
      • Amazon Web Service Inc.
      • Cisco Systems Inc.
      • Hewlett-Packard Company
  11. The Last Word
    • Future Impact
    • About Us
    • Contact

FAQs

The Cloud Advertising Market is segmented into Type, Application, and Region.

Growing demand for digital advertising, emphasis on targeted and personalized campaigns, and the adoption of cloud-based platforms for advertising efficiency drive the growth of the cloud advertising market globally.

Challenges include potential data privacy concerns, evolving regulations in the advertising industry, and the need for effective measurement and attribution models, posing global restraints in the cloud advertising market.

By region, the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The North America market is estimated to witness a significantly high revenue share over the forecast period.

The key players operating the target market includes, Adobe Systems Incorporated, Google LLC (Alphabet Inc.), Sprinklr Inc., Oracle Corporation, IBM Corporation, Microsoft, Salesforce Inc., Amazon Web Service Inc., Cisco Systems Inc., Hewlett-Packard Company.