E-Commerce in Agriculture Market, By Component (Farmers, Buyers, Produce), By Business Type (Business-to-Business (B2B), Business-to-Consumer (B2C)), By Channel (Direct, Distribution), By Category (Web Portal Model, Online Content Providers, Online Retailers, Online Distributors, Online Market Maker, Online Community Provider), and By Region (By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

Report Code: PMI378819 | Publish Date: April 2023 | No. of Pages: 167

Global ECommerce In Agriculture Market Overview

Introduction:

E-commerce is a commercial transaction conducted electronically on the Internet. This can be applied in the field of agriculture. E-commerce has been in almost all industries now how this same can help in a country which is 50% agriculture employed and agriculture in India has contributed 17–18% to the country's GDP. Agriculture, with its allied sectors, is the largest source of livelihoods. In India, 70 per cent of its rural households still depend primarily on agriculture for their livelihood, with 82 per cent of farmers being small and marginal. If a change is introduced in this and make things easy and profitable to all the farmers it can be a good bloom for the Indian economy.

Drivers and Restraints:

Agri e-commerce presents a range of economic benefits to farmers, communities and the wider society, in the form of improved income and livelihood. Agri e-commerce services reduce post-harvest wastage by improving market efficiency. For instance, farmers selling fruit and vegetables through Frubana in Colombia record post-harvest losses of 3%, compared with the average of 58% for farmers that sell through traditional channels. Moreover, growing mobile operators and increasing internet connectivity helping to boost the market. However, lack of awareness and non-availability of the internet in a rural area, connectivity/latency issues and technical difficulties are some of the major restraining factors for the growth of global E-commerce in agriculture market.

Segmentation:

The global E-commerce in agriculture market is segmented based on component, business type, channel, category and region.

Agri e-commerce businesses consider several factors when developing business models. First level while developing involves analyzing the categories of farmers and buyers that the business wants to target, as well as the type of products to sell. Based on the component the global E-commerce in agriculture market is further segmented into farmer, buyer, and produce. Further business type is segmented into Business-to-Business (B2B), Business-to-Consumer (B2C) mainly due to increased globalization; greater adoption of advanced payment methods; increased focus of buyers on saving time, money, and resources; and improved mobile technology in the workplace. However, B2C segment is expected to grow during the forecast period, owing to increasing mobile usage, high internet penetration, and rising consumer trust over online shopping.

Based on the region the global E-commerce in agriculture market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia-Pacific is expected to dominate the global E-commerce in agriculture market and is accounted to maintain its dominance over the forecast period. This is mainly attributed due to rising internet connectivity and penetration of smartphone, rising aspiration, greater consumer awareness and easy payment options. The integration of operator-led mobile money services into Agri e-commerce platforms can increase mobile money adoption and usage by meeting the demand for digital payments and existing relationships with customers could serve as a platform to expand services more quickly for Agri e-commerce businesses. The market in Asia-Pacific is estimated to witness the highest growth in terms of revenue, owing to the rapid development of agricultural infrastructure, implementations of several government programs in countries such as India, China, etc. The Indian government has started the Electronic National Agriculture Market (e-NAM) constitutes a perfect example of e-commerce of agricultural marketing in India. It can be differentiated with popular e-commerce as it only involves B2B trade where general e-commerce involves mainly B2C trade.

Key Players:

The key players operating the global E-commerce in agriculture market involves Amazon, Inc., Alibaba Group, JD.com Company, Yihaodian, COFCO Group, SF Express, Benlai, Natures Basket Limited, Supermarket Grocery Supplies Pvt Ltd (Big Basket), Grofers India Pvt. Ltd. Ninayo, FarmFresh, among others. Prominent players operating in the target market are focusing on strategic partnerships as well as the launching of the products to gain a competitive edge in the target market. For instance, in December 2019, Amazon Retail India Pvt Ltd (ARIPL), the wholly-owned food retailing venture of the Amazon, Inc., is currently working with dozens of farmers in the region and the company has created a cold chain hub in the vicinity to supply fresh produce to sell online through its Amazon Fresh and Amazon Pantry.

Detailed Segmentation:

Global E-commerce in Agriculture Market, By Component;

  • Farmers
    • Small Area
    • Cooperatives
    • Large Scale
  • Buyers
    • Individual Customers
    • Businesses
    • Export
  • Produce
    • Perishables
    • Non-Perishables
    • Agri raw-materials

Global E-commerce in Agriculture Market, By Business Type;

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)

Global E-commerce in Agriculture Market, By Channel;

  • Direct Channel,
  • Distribution Channel

Global E-commerce in Agriculture Market, By Category;

  • Web Portal Model
  • Online Content Providers
  • Online Retailers
  • Online Distributors
  • Online Market Maker
  • Online Community Provider

Global E-commerce in Agriculture Market, By Region;

North America 

  • North America E-commerce in Agriculture Market, By Component
  • North America E-commerce in Agriculture Market, By Business Type
  • North America E-commerce in Agriculture Market, By Channel
  • North America E-commerce in Agriculture Market, By Category
  • North America E-commerce in Agriculture Market, By Country
    • The U.S.
    • Canada 

Europe

  • Europe E-commerce in Agriculture Market, By Component
  • Europe E-commerce in Agriculture Market,  By Business Type
  • Europe E-commerce in Agriculture Market, By Channel
  • Europe E-commerce in Agriculture Market, By Category
  • Europe E-commerce in Agriculture Market,  By Country 
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe

Asia Pacific 

  • Asia Pacific E-commerce in Agriculture Market, By Component
  • Asia Pacific E-commerce in Agriculture Market, By Business Type
  • Asia Pacific E-commerce in Agriculture Market, By Channel
  • Asia Pacific E-commerce in Agriculture Market, By Category
  • Asia Pacific E-commerce in Agriculture Market, By Country
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific 

Latin America

  • Latin America E-commerce in Agriculture Market, By Component
  • Latin America E-commerce in Agriculture Market, By Business Type
  • Latin America E-commerce in Agriculture Market, By Channel
  • Latin America E-commerce in Agriculture Market, By Category
  • Latin America E-commerce in Agriculture Market, By Country 
    • Brazil
    • Mexico
    • Rest of Latin America

Middle East & Africa 

  • Middle East & Africa E-commerce in Agriculture Market, By Component
  • Middle East & Africa E-commerce in Agriculture Market, By Business Type
  • Middle East & Africa E-commerce in Agriculture Market, By Channel
  • Middle East & Africa E-commerce in Agriculture Market, By Category
  • Middle East & Africa E-commerce in Agriculture Market, By Country
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa

Companies:

  • Amazon, Inc.
  • Alibaba Group
  • JD.com Company
  • Yihaodian
  • COFCO Group
  • SF Express
  • Benlai Holding Group
  • Natures Basket Limited.
  • Supermarket Grocery Supplies Pvt Ltd (Big Basket)
  • Grofers India Pvt. Ltd.
  • Ninayo
  • FarmFresh

Global ECommerce In Agriculture Market Table of Contents

Table of Contents

  1. Research Objective and Assumption
    • Preface
    • Research Objectives
    • Study Scope
    • Years Considered for the study
    • Assumptions
    • Abbreviations
  2. Research Methodology
    • Research data
    • Primary Data
      • Primary Interviews
      • Primary Breakdown
      • Key data from Primary Sources
      • Key Industry Insights
    • Secondary Data
      • Major Secondary Sources
      • Secondary Sources
    • Market Estimation
    • Top-Down Approach
      • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
    • Bottom-Up Approach
      • Approach for estimating market share by Bottom-up Analysis (Demand Side)
    • Market Breakdown and Data Triangulation
    • Research Assumptions
  3. Market Purview
    • Executive Summary
    • Key Findings—Global Outlook for E-commerce in Agriculture Strategies
      • Key Questions this Study will Answer
      • Market Snippet, By Component
      • Market Snippet, By Business Type
      • Market Snippet, By Channel
      • Market Snippet, By Category
      • Market Snippet, By Region
    • Opportunity Map Analysis
    • Executive Summary—3 Big Predictions
  4. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Market Trends
    • DR Impact Analysis
    • PEST Analysis
    • Porter’s Five Forces Analysis
    • Opportunity Orbit
    • Market Investment Feasibility Index
    • Macroeconomic Factor Analysis
  5. Global E-commerce in Agriculture Market, By Component, 2020 – 2030, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Segment Trends
    • Famers
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Buyers
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Produce
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  6. Global E-commerce in Agriculture Market, By Business Type, 2020 – 2030, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Segment Trends
    • Business-to-Business (B2B)
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Business-to-Consumer (B2C)
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  7. Global E-commerce in Agriculture Market, By Channel, 2020 – 2030, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Segment Trends
    • Direct
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Distribution
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  8. Global E-commerce in Agriculture Market, By Category, 2020 – 2030, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Segment Trends
    • Web Portal Model
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Online Content Providers
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Online Retailers
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Online Distributors
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Online Market Maker
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Online Community Provider
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  9. Global E-commerce in Agriculture Market, By Region, 2020 – 2030, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Regional Trends
    • North America
      • Market Size and Forecast (US$ Mn), By Component, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Business Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Category, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • The U.S.
        • Canada
    • Europe
      • Market Size and Forecast (US$ Mn), By Component, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Business Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Category, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Market Size and Forecast (US$ Mn), By Component, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Business Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Category, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Market Size and Forecast (US$ Mn), By Component, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Business Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Category, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Market Size and Forecast (US$ Mn), By Component, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Business Type, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Category, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East
  10. Competitive Landscape
    • Heat Map Analysis
    • Market Presence and Specificity Analysis
  11. Company Profiles
      • Amazon, Inc.
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Alibaba Group
      • JD.com Company
      • Yihaodian
      • COFCO Group
      • SF Express
      • Benlai Holding Group
      • Natures Basket Limited.
      • Supermarket Grocery Supplies Pvt Ltd (Big Basket)
      • Grofers India Pvt. Ltd.
      • Ninayo
      • FarmFresh
  12. The Last Word
    • Future Impact
    • About Us
    • Contact

FAQs

The E-commerce in agriculture market is segmented into component, business type, channel, category and region.

Factors driving the E-Commerce in Agriculture Market include the increasing adoption of digital technologies in farming, the need for efficient supply chain management, and the growing awareness of online platforms among farmers.

Global restraints in the E-Commerce in Agriculture Market may involve issues related to internet accessibility in rural areas, resistance to digital adoption among some farmers, and concerns about data security.

The report considers regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The Asia Pacific region is expected to dominate the E-Commerce in Agriculture Market, securing a significantly high revenue share.

The key players operating in the target market include Amazon, Inc., Alibaba Group, JD.com Company, Yihaodian, COFCO Group, SF Express, Benlai Holding Group, Natures Basket Limited, Supermarket Grocery Supplies Pvt Ltd (Big Basket), Grofers India Pvt. Ltd., Ninayo, and FarmFresh.