Protein Bar Market, By Product (Gluten-free Protein Bars, Vegetarian Protein Bars, Sports Nutrition Bars, and Others), By Distribution Channel (Supermarket/Hypermarket, Convenience Store, Specialist Retailers, Online Stores, and Other Distribution Channels), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2034

Report Code: PMI379620 | Publish Date: February 2024 | No. of Pages: 163

Global Protein Bar Market By Overview

Introduction:

Protein Bar Market was valued at US$ 5.4 Billion in 2024 and is projected to grow at a CAGR of 6.20% to reach US$ 9.8 Billion by 2034.

Protein bar contains high amounts of protein that along with other nutrients and is a type of nutritional supplement. Proteins are needed by the body in certain amounts daily to maintain proper functioning of muscles, organs, and other structures. Protein bars are complements that either helps to lose weight or gain weight. Consumption of protein bars in between meals helps to control appetite. Most protein bars comprise of 150 to 250 calories each, to maintain the carbohydrate and calorie intake. The decision to use protein bars can depend on an individual’s fitness goals, eating habits, and financial capability (as these bars are relatively pricey than other types of bars).

Drivers and Restraints:

Growing awareness about diseases caused due to protein deficiency and increasing health consciousness among individuals globally are major factors driving the growth of the global protein bar market. Also, the availability of protein bars comprising reduced allergen and gluten-free contents is another factor boosting the growth of the global market across the globe. Rising fitness trends among males and females have further increased the demand for protein bars as they play a major role in providing essential nutrients and protein, enhance muscle mass, and increase energy levels. Accessibility of protein bars with various calorie and protein content along with taste differences is further anticipated to raise demand for protein bars in the target market over the forecast period. For instance, in September 2018, Quest Bar launched a pumpkin-pie flavoured protein bar. The product has 20-21 grams of protein and sufficient amount of fibre without an extra addition of unnecessary ingredients or carbs. However, the large availability of cheap substitutes and high cost of protein bars is projected to hamper the growth of the target market over the forecast period. Nevertheless, innovations in the taste of protein bars can help to increase the consumer base enormously. This can create potential revenue opportunities for the target players in the global market.

Segmentation:

The protein bar market is segmented based on the product, distribution channel, and region.

Based on product, the protein bar market is segmented into gluten-free protein bars, vegetarian protein bars, sports nutrition bars, and others. In 2018, the sports nutrition bars product segment accounted for the largest market share and is projected to grow at the highest CAGR over the forecast period. Athletes are in continuous need of more energy and muscles to deliver the performance in the field. Sports nutrition bars are ideal for athletes. Based on the distribution channel, the target market is classified into supermarket/hypermarket, convenience store, specialist retailers, online stores, and other distribution channels

Based on the region the global protein bar market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America market dominates the global market in terms of revenue over the forecast period. This is mainly attributed due to company presence of major players especially in the U.S. and growing consumption of on-the-go food products due to the stressful lifestyle among entities in the region. The market in Europe projected to account for second-highest share in the target market in terms of revenue over the forecast period. This is mainly attributed due to increasing awareness about various health benefits of protein and cereal bars and rising demand for nutritious foods in the region. The market in the Asia Pacific is anticipated to show significant growth, owing to an increasing number of lifestyle-related diseases among individuals and obesity cases per annum in the region.

Key Players:

The key players operating the global protein bar market involves PepsiCo, Inc., The Kellogg Company, Nature's Bounty Co., Quest Nutrition LLC, Kind LLC, General Mills Inc., Clif Bar & Company, Muscle Pharm, Caveman Foods LLC, and Abbott Laboratories. Prominent players operating in the target market are focusing on strategic partnerships as well as the launching of the products to gain a competitive edge in the target market. For instance, in February 2019, Pepsico Inc. completed the acquisition of CytoSport business from Hormel Foods Corporation. CytoSport includes Evolve Sports nutrition brands and Muscle Milk. Muscle Milk brand offers protein bars in various flavours, like a Peanut butter cookie, Crème and Cookies, Salted Caramel, etc.

Detailed Segmentation:

Protein Bar Market, By Product:

  • Gluten-free Protein Bars
  • Vegetarian Protein Bars
  • Sports Nutrition Bars
  • Others

Protein Bar Market, By Distribution Channel:

  • Supermarket/Hypermarket
  • Convenience Store
  • Specialist Retailers
  • Online Stores
  • Other Distribution Channels

Protein Bar Market, By Region:

  • North America
    • North America Protein Bar Market, By Product
    • North America Protein Bar Market, By Distribution channel
    • North America Protein Bar Market, By Country
      • The U.S.
      • Canada
    • Europe
      • Europe Protein Bar Market, By Product
      • Europe Protein Bar Market, By Distribution channel
      • Europe Protein Bar Market, By Country
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Asia Pacific Protein Bar Market, By Product
      • Asia Pacific Protein Bar Market, By Distribution channel
      • Asia Pacific Protein Bar Market, By Country
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Latin America Protein Bar Market, By Product
      • Latin America Protein Bar Market, By Distribution channel
      • Latin America Protein Bar Market, By Country
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Middle East & Africa Protein Bar Market, By Product
      • Middle East & Africa Protein Bar Market, By Distribution channel
      • Middle East & Africa Protein Bar Market, By Country
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East & Africa

Company Profile:

  • PepsiCo, Inc.
    • Company Overview 
    • Product Portfolio
    • Key Highlights
    • Financial Performance
  • The Kellogg Company
  • Nature's Bounty Co.
  • Quest Nutrition LLC
  • Kind LLC
  • General Mills Inc.
  • Clif Bar & Company
  • Muscle Pharm
  • Caveman Foods LLC
  • Abbott Laboratories

“*” marked represents similar segmentation in other categories in the respective section

Global Protein Bar Market By Table of Contents

Table of Contents

  1. Research Objective and Assumption
    • Preface
    • Research Objectives
    • Study Scope
    • Years considered for the study
    • Assumptions
    • Abbreviations
  2. Research Methodology
    • Research data
    • Primary Data
      • Primary Interviews
      • Primary Breakdown
      • Key data from Primary Sources
      • Key Industry Insights
    • Secondary Data
      • Major Secondary Sources
      • Secondary Sources
    • Market Estimation
    • Top-Down Approach
      • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
    • Bottom-Up Approach
      • Approach for estimating market share by Bottom-up Analysis (Demand Side)
    • Market Breakdown and Data Triangulation
    • Research Assumptions
  3. Market Purview
    • Executive Summary
    • Key Findings—Global Outlook for Protein Bar Strategies
      • Key Questions this Study will Answer
      • Market Snippet, By Product
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Region
    • Opportunity Map Analysis
    • Executive Summary—3 Big Predictions
  4. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Market Trends
    • DR Impact Analysis
    • PEST Analysis
    • Porter’s Five Forces Analysis
    • Opportunity Orbit
    • Market Investment Feasibility Index
    • Macroeconomic Factor Analysis
  5. Global Protein Bar Market, By Product, 2020 – 2030, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Segment Trends
    • Gluten-free Protein Bars
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Vegetarian Protein Bars
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Sports Nutrition Bars
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Others
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  6. Global Protein Bar Market, By Distribution Channel, 2020 – 2030, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Segment Trends
    • Supermarket/Hypermarket
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Convenience Store
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Specialist Retailers
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Online Stores
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
    • Other Distribution Channels
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
  7. Global Protein Bar Market, By Region, 2020 – 2030, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
      • Y-o-Y Growth Analysis (%), 2020 – 2030
      • Regional Trends
    • North America
      • Market Size and Forecast (US$ Mn), By Product, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • U.S.
        • Canada
    • Europe
      • Market Size and Forecast (US$ Mn), By Product, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Market Size and Forecast (US$ Mn), By Product, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Market Size and Forecast (US$ Mn), By Product, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Market Size and Forecast (US$ Mn), By Product, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2030
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2030
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East
  8. Competitive Landscape
    • Heat Map Analysis
    • Market Presence and Specificity Analysis
  9. Company Profiles
      • PepsiCo, Inc.
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • The Kellogg Company
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Nature's Bounty Co.
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Quest Nutrition LLC
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Kind LLC
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • General Mills, Inc.
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Clif Bar & Company
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Muscle Pharm
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Caveman Foods LLC
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Abbott Laboratories
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
  10. The Last Word
    • Future Impact
    • About Us
    • Contact

FAQs

The Global Protein Bar Market report segments the market basis into product, distribution channel and region.

The global protein bar market is growing as people become more aware of ailments associated by protein deficiency and as people become more health concerned.

North America market dominates the global market in terms of revenue over the forecast period.

The leading players operating in the Global Protein Bar Market includes PepsiCo, Inc., The Kellogg Company, Nature's Bounty Co., Quest Nutrition LLC, Kind LLC, General Mills Inc., Clif Bar & Company, Muscle Pharm, Caveman Foods LLC, and Abbott Laboratories