Global Augmented Reality And Mixed Overview
Augmented reality is a technology used to integrate digital information with the environment in real time. Mixed reality technology is representation of an artificial environment using cameras, sensors, and software. High adoption of these two technologies in healthcare sector is changing the way patients are treated and diagnosed.
Rapid development in healthcare sector, coupled with growing adoption of technologically advanced products and devices are major factors driving growth of the global augmented reality and mixed reality market. In addition, rising adoption of connected devices and increasing penetration of internet of things (IoT) are other factors fueling growth of the global market. Moreover, use of augmented and mixed reality for medical training and learning by various universities and institutions is another factor expected to boost growth of the global market over the forecast period. However, high cost of devices and products is a major factor hampering growth of the global augmented reality and mixed reality market. In addition, lack of skilled professionals, privacy concerns and data security are other factors anticipated to restrain growth of the global market to a certain extent over the forecast period. Nevertheless, mixed reality in gaming market is creating major trend in the gaming industry. It enables gamers to experience virtual reality on their gadgets and provides an immersive virtual environment. For example, the launch of Microsoft Hololens developer and motion controller’s kits is helping to aid market players to motivate the development of mixed reality in gaming.
The global augmented reality and mixed reality market is segmented based on component, deployment mode, end-user, and region.
Based on component, the global augmented reality and mixed reality market is segmented into hardware and software. Based on deployment mode, the target market is classified into public cloud, private cloud, and hybrid cloud. Based on end-user, the global market is bifurcated into medical & healthcare, automotive, aerospace & defense, gaming, retail, and industrial.
Based on region the global Augmented Reality and Mixed Reality market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The North America region is projected to be the market leader in the global markets over the forecast period, owing to huge companies making advancements in these technologies in the region.The North America region is also one of the largest markets for the entertainment & media industry. Europe augmented reality and mixed reality market estimates for second highest revenue share in the global market and is expected to witness significant growth over the forecast period.
The key players operating the global augmented reality and mixed reality market involves Acer, Inc., Magic Leap, Inc., Dell, Inc., Samsung Electronics, Microsoft Corporation, Lenovo Group Limited, H.P. Company, Asus Tek Computer, Inc., and Zappar. Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market. For instance, in June 2019, Magic Leap has launched WebXR Support, with Sketchfab as its first partner. It enables developers and creators to continue to create XR content with javascript. Further, distribute it through the web on Magic Leap One, tablets, phones, desktops, VR and AR headsets.
Detailed Segmentation:
Global Augmented Reality and Mixed Reality Market, By Component:
- Hardware
- Software
Global Augmented Reality and Mixed Reality Market, By Deployment Mode:
- Public Cloud
- Private Cloud
- Hybrid Cloud
Global Augmented Reality and Mixed Reality Market, By End-user:
- Medical & Healthcare
- Automotive
- Aerospace & Defense
- Gaming
- Retail
- Industrial
Global Augmented Reality and Mixed Reality Market, By Region:
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- North America
- North America Augmented Reality and Mixed Reality Market, By Component
- North America Augmented Reality and Mixed Reality Market, By Deployment Mode
- North America Augmented Reality and Mixed Reality Market, By End-user
- North America Augmented Reality and Mixed Reality Market, By Country
- U.S.
- Canada
- Europe
- Europe Augmented Reality and Mixed Reality Market, By Component
- Europe Augmented Reality and Mixed Reality Market, By Deployment Mode
- Europe Augmented Reality and Mixed Reality Market, By End-user
- Europe Augmented Reality and Mixed Reality Market, By Country
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
- Asia Pacific
- Asia Pacific Augmented Reality and Mixed Reality Market, By Component
- Asia Pacific Augmented Reality and Mixed Reality Market, By Deployment Mode
- Asia Pacific Augmented Reality and Mixed Reality Market, By End-user
- Asia Pacific Augmented Reality and Mixed Reality Market, By Country
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Latin America Augmented Reality and Mixed Reality Market, By Component
- Latin America Augmented Reality and Mixed Reality Market, By Deployment Mode
- Latin America Augmented Reality and Mixed Reality Market, By End-user
- Latin America Augmented Reality and Mixed Reality Market, By Country
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Middle East & Africa Augmented Reality and Mixed Reality Market, By Component
- Middle East & Africa Augmented Reality and Mixed Reality Market, By Deployment Mode
- Middle East & Africa Augmented Reality and Mixed Reality Market, By End-user
- Middle East & Africa Augmented Reality and Mixed Reality Market, By Country
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- North America
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Company Profile:
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- Acer, Inc.*
- Company Overview
- Acer, Inc.*
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- Chipset Portfolio
- Key Highlights
- Financial Performance
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- Magic Leap, Inc.
- Dell, Inc.
- Samsung Electronics
- Microsoft Corporation
- Lenovo Group Limited
- H.P. Company
- Asus Tek Computer, Inc.
- Zappar
“*” marked represents similar segmentation in other categories in the respective section
Global Augmented Reality And Mixed Table of Contents
Table of Contents
- Research Objective and Assumption
- Preface
- Research Objectives
- Assumptions
- Abbreviations
- Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Component
- Market Snippet, By Deployment Mode
- Market Snippet, By End-user
- Market Snippet, By Region
- Opportunity Map Analysis
- Report Description
- Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Market Trends
- DR Impact Analysis
- PEST Analysis
- Porter’s Five Forces Analysis
- Opportunity Orbit
- Market Investment Feasibility Index
- Macroeconomic Factor Analysis
- Market Dynamics
- Global Augmented Reality and Mixed Reality Market, By Component, 2019 – 2029, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 — 2029
- Y-o-Y Growth Analysis (%), 2019 – 2029
- Segment Trends
- Hardware
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Software
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Overview
- Global Augmented Reality and Mixed Reality Market, By Deployment Mode, 2019 – 2029, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 — 2029
- Y-o-Y Growth Analysis (%), 2019 – 2029
- Segment Trends
- Public Cloud
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Private Cloud
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Hybrid Cloud
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Overview
- Global Augmented Reality and Mixed Reality Market, By End-user, 2019 – 2029, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 — 2029
- Y-o-Y Growth Analysis (%), 2019 – 2029
- Segment Trends
- Medical & Healthcare
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Automotive
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Aerospace & Defense
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Gaming
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Retail
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Industrial
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Overview
- Global Augmented Reality and Mixed Reality Market, By Region, 2019 – 2029, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 — 2029
- Y-o-Y Growth Analysis (%), 2019 – 2029
- Regional Trends
- North America
- Market Size and Forecast (US$ Mn), By Component, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Deployment Mode, 2019 – 2029
- Market Size and Forecast (US$ Mn), By End-user, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
- U.S.
- Canada
- Europe
- Market Size and Forecast (US$ Mn), By Component, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Deployment Mode, 2019 – 2029
- Market Size and Forecast (US$ Mn), By End-user, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
- Asia Pacific
- Market Size and Forecast (US$ Mn), By Component, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Deployment Mode, 2019 – 2029
- Market Size and Forecast (US$ Mn), By End-user, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Market Size and Forecast (US$ Mn), By Component, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Deployment Mode, 2019 – 2029
- Market Size and Forecast (US$ Mn), By End-user, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Market Size and Forecast (US$ Mn), By Component, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Deployment Mode, 2019 – 2029
- Market Size and Forecast (US$ Mn), By End-user, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
- GCC
- Israel
- South Africa
- Rest of Middle East
- Overview
- Competitive Landscape
- Heat Map Analysis
- Market Presence and Specificity Analysis
- Company Profiles
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- Acer, Inc.
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Magic Leap, Inc.
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Dell, Inc.
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Samsung Electronics
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Microsoft Corporation
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Lenovo Group Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- H.P. Company
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Asus Tek Computer, Inc.
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Zappar
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Acer, Inc.
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- Section
- Research Methodology
- About Us
- Contact
FAQs
The market values, Augmented reality market was valued at USD 4.75 billion in 2019 Mixed reality market was valued at USD 5.65 billion in 2019
Augmented reality market is expected to grow with a CAGR of 40.2% and Mixed reality is expected to grow with a CAGR of 34.0% during the forecasted period.
The global augmented reality and mixed reality market is segmented based on component, deployment model, end-user, and region.
The rising investment in the AR market and increasing demand from retail and healthcare sectors are the major drivers for the augmented reality market and drivers fuelling the MR market are easy availability of affordable VR devices, increased use of HMDs in gaming and entertainment, advancements in technology and digitization, and high investments in VR technology.
North America region is expected to be the market leader in the AR & MR markets in the world, over the forecast period. Most of the companies making advancements in these technologies are based in this region.
The major players are working incessantly towards strategic partnerships and innovations to gain maximum market traction and increase their market size. For instance, in June 2019 - Magic Leap launched WebXR Support, with Sketchfab as its first partner. It enables creators and developers to continue to create XR content with javascript, and distribute it through the web on Magic Leap One, phones, tablets, desktops, VR and AR headsets.