Global Coding And Marketing Market Overview
Introduction:
Coding and Marketing Market is the method of printing various information and data on different surfaces. Coding and marking equipment is used to print on products to communicate credible data to clients and manufacturers about the product. Coding includes the printing of manufacturing dates, expiry dates and the size of the packaged lot among other details. These reduce the risk of counterfeiting and protect the brand image among end-users. These codes and markings help ensure traceability and safety of the product and mitigate counterfeiting. The coding and marking market has witnessed significant transformations over the last decade, which can be majorly attributed to the rise in innovations, modification in regulatory standards, growth in end-user industries, increased automation in the production process, and the influx of several vendors across geographies.
Drivers and Restraints:
Advancement of eco-friendly marking systems and novel packaging designs and materials in the packaging industry is boosting the demand of the marking market. Widespread global packaging formats are encouraging globalization by providing great opportunities for firms to multiply their market reach and improve their market share. The accelerating sale of processed foods, packaged snacks, non-alcoholic beverages, dairy items and processed food is enhancing the demand for packaged food and beverage sector across the globe. Additionally, this sector is observed to be the major consumer of coding and marking systems and as a result, increasing demand for packaged products in developed as well as developing economy is extensively contributing towards the growth of global coding and marking systems. However, stringent regulations by the government agencies and the high cost of these systems are further expected to impede the growth of global coding and marking systems market.
Segmentation:
The global Coding and Marketing market is segmented based on technology, product mix, end-user industries, and region.
Based on technology, the global coding and marketing market is segmented into continuous inkjet, thermal inkjet, print & apply labellers, thermal transfer overprinting, laser coding and marking, drop on demand, and valve jet & hot melt inkjet. Based on product mix, the target market is segmented into equipment, consumables, and spare parts and aftermarket. Based on end-user industries, the target market is segmented into chemicals & construction, food & beverage, electrical & electronics, healthcare, automotive and aerospace, and others.
Based on the region the global Coding and Marketing market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America accounts highest revenue share to the global Coding and Marketing market due to growing demand for advanced medical technologies and increasing geriatric population. Asia Pacific Coding and Marketing market are projected to register a high CAGR over the forecast period owing to the growing trend of shifting toward automation with the increasing demand for coding and marking products from varied industries such as chemicals, food & beverages, healthcare, electrical & electronics, and automotive.
Key Players:
The key players operating the global Coding and Marketing market involves Brother Industries, Danaher, Hitachi Industrial Equipment Systems, Dover, Illinois Tool Works, ID Technology, LLC, Control Print, Guangzhou EC-Pack Packaging Equipment, Beijing Hi-Pack Coding. Prominent players operating in the target market are focusing on strategic partnerships as well as the launching of the products to gain a competitive edge in the target market. For instance, in October 2019, ID Technology ProMach Acquires Jet Label & Packaging, a Leading Provider of Labeling & Coding Solutions.
Detailed Segmentation:
Global Coding and Marketing Market, By Technology:
- Continuous Inkjet
- Thermal Inkjet
- Print & Apply Labelers
- Thermal Transfer Overprinting
- Laser Coding and Marking,
- Drop on Demand
- Valve Jet & Hot Melt Inkjet.
Global Coding and Marketing Market, By Product Mix:
- Equipment
- Consumables
- Spare Parts and Aftermarket
Global Coding and Marketing Market, By End-User Industries:
- Chemicals & Construction
- Food & Beverage
- Electrical & Electronics
- Healthcare
- Automotive and Aerospace
- Others
Global Coding and Marketing Market, By Region:
- North America
- North America Coding and Marketing Market, By Technology
- North America Coding and Marketing Market, By Product Mix
- North America Coding and Marketing Market, By End-User Industries
- North America Coding and Marketing Market, By Country
- U.S.
- Canada
- Europe
- Europe Coding and Marketing Market, By Technology
- Europe Coding and Marketing Market, By Product Mix
- Europe Coding and Marketing Market, By End-User Industries
- Europe Coding and Marketing Market, By Country
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
- Asia Pacific
- Asia Pacific Coding and Marketing Market, By Technology
- Asia Pacific Coding and Marketing Market, By Product Mix
- Asia Pacific Coding and Marketing Market, By End-User Industries
- Asia Pacific Coding and Marketing Market, By Country
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Latin America Coding and Marketing Market, By Technology
- Latin America Coding and Marketing Market, By Product Mix
- Latin America Coding and Marketing Market, By End-User Industries
- Latin America Coding and Marketing Market, By Country
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Middle East & Africa Coding and Marketing Market, By Technology
- Middle East & Africa Coding and Marketing Market, By Product Mix
- Middle East & Africa Coding and Marketing Market, By End-User Industries
- Middle East & Africa Coding and Marketing Market, By Country
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
Company Profile:
- Brother Industries
- Company Overview
-
-
-
- Technology Portfolio
- Key Highlights
- Financial Performance
- Business strategies
-
-
- Danaher
- Hitachi Industrial Equipment Systems
- Dover
- Illinois Tool Works
- ID Technology
- LLC
- Control Print
- Guangzhou EC-Pack Packaging Equipment
- Beijing Hi-Pack Coding
“*” marked represents similar segmentation in other categories in the respective section
Global Coding And Marketing Market Table of Contents
Table of Contents
- Research Objective and Assumption
- Preface
- Research Objectives
- Study Scope
- Years Considered for the study
- Assumptions
- Abbreviations
- Research Methodology
- Research data
- Primary Data
- Primary Interviews
- Primary Breakdown
- Key data from Primary Sources
- Key Industry Insights
- Secondary Data
- Major Secondary Sources
- Secondary Sources
- Market Estimation
- Top-Down Approach
- Approach for estimating Market Share by Top-Down Analysis (Supply Side)
- Bottom-Up Approach
- Approach for estimating market share by Bottom-up Analysis (Demand Side)
- Market Breakdown and Data Triangulation
- Research Assumptions
- Market Purview
- Executive Summary
- Key Findings—Global Outlook for Coding and Marketing Strategies
- Key Questions this Study will Answer
- Market Snippet, By Technology
- Market Snippet, By Product Mix
- Market Snippet, By End-User Industries
- Market Snippet, By Region
- Opportunity Map Analysis
- Executive Summary—3 Big Predictions
- Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Market Trends
- DR Impact Analysis
- PEST Analysis
- Porter’s Five Forces Analysis
- Opportunity Orbit
- Market Investment Feasibility Index
- Macroeconomic Factor Analysis
- Market Dynamics
- Global Coding and Marketing Market, By Technology, 2020 – 2030, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
- Y-o-Y Growth Analysis (%), 2020 – 2030
- Segment Trends
- Continuous Inkjet
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Thermal Inkjet
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Print & Apply Labelers
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Thermal Transfer Overprinting
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Laser Coding and Marking
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Drop on Demand
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Valve Jet & Hot Melt Inkjet
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Overview
- Global Coding and Marketing Market, By Product Mix, 2020 – 2030, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
- Y-o-Y Growth Analysis (%), 2020 – 2030
- Segment Trends
- Equipment
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Consumables
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Spare Parts and Aftermarket
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Overview
- Global Coding and Marketing Market, By End-User Industries, 2020 – 2030, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
- Y-o-Y Growth Analysis (%), 2020 – 2030
- Segment Trends
- Chemicals & Construction
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Food & Beverage
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Electrical & Electronics
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Healthcare
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Automotive and Aerospace
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Others
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
- Overview
- Global Coding and Marketing Market, By Region, 2020 – 2030, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
- Y-o-Y Growth Analysis (%), 2020 – 2030
- Regional Trends
- North America
- Market Size and Forecast (US$ Mn), By Technology, 2020 – 2030
- Market Size and Forecast (US$ Mn), By Product Mix, 2020 – 2030
- Market Size and Forecast (US$ Mn), By End-User Industries, 2020 – 2030
- Market Size and Forecast (US$ Mn), By Region, 2020 – 2030
- U.S.
- Canada
- Europe
- Market Size and Forecast (US$ Mn), By Technology, 2020 – 2030
- Market Size and Forecast (US$ Mn), By Product Mix, 2020 – 2030
- Market Size and Forecast (US$ Mn), By End-User Industries, 2020 – 2030
- Market Size and Forecast (US$ Mn), By Region, 2020 – 2030
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
- Asia Pacific
- Market Size and Forecast (US$ Mn), By Technology, 2020 – 2030
- Market Size and Forecast (US$ Mn), By Product Mix, 2020 – 2030
- Market Size and Forecast (US$ Mn), By End-User Industries, 2020 – 2030
- Market Size and Forecast (US$ Mn), By Region, 2020 – 2030
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Market Size and Forecast (US$ Mn), By Technology, 2020 – 2030
- Market Size and Forecast (US$ Mn), By Product Mix, 2020 – 2030
- Market Size and Forecast (US$ Mn), By End-User Industries, 2020 – 2030
- Market Size and Forecast (US$ Mn), By Region, 2020 – 2030
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Market Size and Forecast (US$ Mn), By Technology, 2020 – 2030
- Market Size and Forecast (US$ Mn), By Product Mix, 2020 – 2030
- Market Size and Forecast (US$ Mn), By End-User Industries, 2020 – 2030
- Market Size and Forecast (US$ Mn), By Region, 2020 – 2030
- GCC
- Israel
- South Africa
- Rest of Middle East
- Overview
- Competitive Landscape
- Heat Map Analysis
- Market Presence and Specificity Analysis
- Company Profiles
-
- Brother Industries
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Business Tragedy
- Danaher
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Business Tragedy
- Hitachi Industrial Equipment Systems
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Business Tragedy
- Dover
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Business Tragedy
- Illinois Tool Works
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Business Tragedy
- ID Technology LLC
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Business Tragedy
- Control Print
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Business Tragedy
- Guangzhou EC-Pack Packaging Equipment
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Business Tragedy
- Beijing Hi-Pack Coding
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Business Tragedy
- Brother Industries
-
- The Last Word
- Future Impact
- About Us
- Contact
FAQs
The global Coding and Marketing market is segmented based on technology, product mix, end-user industries, and region.
Some driving factors in coding and marking market has witnessed significant transformations over the last decade, which can be majorly attributed to the rise in innovations, modification in regulatory standards, increased automation in the production process, and the influx of several vendors across geographies.
Asia-Pacific region is expected to register the highest CAGR during the forecasted period due to development of innovative, flexible packaging designs in developing countries such as Japan, South Korea, China, Indonesia, and India is driving the growth of the APAC region in the market.
Prominent players operating in the market are focusing on strategic partnerships, mergers and acquisitions to gain a competitive edge in the coding and marketing market. For instance, in October 2019, ID Technology ProMach Acquires Jet Label & Packaging, a Leading Provider of Labeling & Coding Solutions.