Global Digital Printing Packaging Market Overview
Digital printing packaging is an emerging printing process in packaging industry. Digital printing packaging generally used to add texts and images on product packaging in order to attract individual towards various products. Digital printing image quality is high enough to be used in packaging. Digital printing packaging widely used for printing brand labels, product decoration, flexible packaging, folding cartons, shrink sleeves, and many more.
Increasing technological advancements in digital printing packaging process is major factor driving growth of the global digital printing packaging market. In addition, cost effectiveness of this printing and better printing quality are driving growth of the global digital printing packaging market. In addition, growing food and healthcare sectors across the globe are expected to boost demand for digital printing packaging is fuelling growth of the target market in near future. Cosmetic manufacturers use different packaging forms for same product which resulting into increased demand for global digital printing packaging market. However, strict government norms regarding usage of plastic may hamper growth of the target market.
Global digital printing packaging market has been segmented on the basis of printing ink, printing technology, format, packaging type, end-use, and region.
On the basis of printing ink, the target market classified into solvent-based, UV-based, aqueous, and others include latex and dye sublimation inks. Based on printing technology, the target market is categorized into thermal transfer printing, inkjet printing, electrophotography, electrostatic printing, and others. Others including direct thermal printing and toner-based printing systems ionography. On the basis of format, the global market bifurcated into full colour printing, variable data printing, large format printing, and others. Others include print on demand and dimensional printing. Based on packaging type, the target market is classified into corrugated folding cartons, flexible packaging, labels, and others. Others include rigid packaging and metal packaging. Among packaging type, labels accounts for highest market share in terms of revenue as compared to other packaging type. On the basis of end use, the global market is categorized into food & beverage, pharmaceuticals and healthcare, household and cosmetic products, and others include automotive and electronic industry.
On the basis of region, the global digital printing packaging market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in Asia Pacific expected to register lucrative growth in the global market over the forecast period, owing to increasing penetration of e-commerce industry in this region. The market in Europe is expected to witness significant growth over the forecast period, owing to increasing growth of food and beverages in industry in countries in the region.
Key players in the global digital printing packaging market includes WS Packaging Group, Inc., Xerox Corporation, HP Inc., Mondi PLC., Xeikon N.V., Quantum Print and Packaging Limited, Eastman Kodak Company, Traco Manufacturing, Inc., Quad/Graphics, Inc.
FAQs
The digital printing packaging market report is segmented into printing ink, printing technology, format, packaging type, end-use, and region.
Factors driving market growth include the demand for customized and variable data printing, advancements in digital printing technology, and the flexibility offered by digital printing in short-run production.
Global restraints may involve high initial investment costs, the limited color gamut of digital printing, and challenges in achieving cost-effective mass production.
The report covers North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Europe is estimated to dominate the Digital Printing Packaging Market, witnessing a significantly high revenue share over the forecast period.
Key players in the global digital printing packaging market includes WS Packaging Group, Inc., Xerox Corporation, HP Inc., Mondi PLC., Xeikon N.V., Quantum Print and Packaging Limited, Eastman Kodak Company, Traco Manufacturing, Inc., Quad/Graphics, Inc.