Global Smart STB Market Overview
A set-top box (STB), also colloquially known as a cable box is an information appliance device that generally contains a TV-tuner input and displays output to a television set and an external source of signal, turning the source signal into content in a form that can then be displayed on the television screen or other display device. They are used in cable television, satellite television, and over-the air television systems, as well as other uses.A set-top box (STB), also colloquially known as a cable box is an information appliance device that generally contains a TV-tuner input and displays output to a television set and an external source of signal, turning the source signal into content in a form that can then be displayed on the television screen or other display device. They are used in cable television, satellite television, and over-the air television systems, as well as other uses.
Global Smart STB Market Dynamics
Growing consumption of hybrid content, and digitization
The smart STB market is witnessing rapid transformations. The growing consumption of hybrid content, digitization in emerging economies, the rising internet penetration, and growing demand from the commercial sector are some of the prominent factors leading to the growth of the smart STB market. Besides, the digitization of cable networks in high population countries has also increased the demand for smart set-top boxes. Also, the emergence of new smartphone and online platforms and digital pathways is supporting operators to provide cloud-based non-linear and on-demand services, thereby offering a high potential and growth for the smart STB market during the forecast period.
The increasing consumption of OTT content
The increasing consumption of OTT content on smartphones and other handheld devices are major drivers for the smart set-top box market. The rising demand for energy-efficient smart appliances is expected to generate high innovation opportunities for smart set-top boxes during the forecast period. The introduction of artificial intelligence and voice assistant technology is also fueling the smart STB market growth.
Global Smart STB Market Segmentation
The smart STB market is segmented based on type, resolution, end user and region.
On the basis of type, the smart STB market is segmented into satellite set-top box, DTT set-top box, IPTV set-top box, OTT set-top box, and cable set-top box. IPTV segment captured more than one-third of the global smart set top box market and is expected to grow at a high CAGR during the forecast period. YouTube, Netflix, and Amazon Prime are the most popular platforms, which are gaining prominence in terms of content and delivery, thereby fueling demand for smart STB devices. Based on resolution, the target market is classified into HD (high definition), SD (standard definition), and UHD (ultra-high definition). Consumers are increasingly demanding seamless, high-quality video streaming along with value-added services such as channel pack subscriptions, HD channels and interactive videos. Based on end user, the target market is classified into residential, commercial. The residential segment has a large market share in the smart set top box market by end-user and is expected to grow at a CAGR during the forecast period. Increased internet penetration, government mandates for digitization regulations, and the shift from linear TV to non-linear and on-demand content have contributed to the significant growth of the segment.
Regional Insights:
On region the smart STB market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America is primarily driven by the early adoption of technological advancement, the presence of a large number of major players, and the increased disposable income. Asia-Pacific is expected to become the largest market, owing to the growing adoption of different set-top boxes in countries, such as China and India. A large part of the Asian population still depends on set-top boxes and television sets for entertainment.
Smart STB Market Report Scope:
|
Attribute |
Details |
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Forecast period |
2020 – 2030 |
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Market representation |
Revenue in USD Billion & CAGR from 2020 to 2030 |
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Market Segmentation |
By Type - Satellite Set-Top Box, DTT Set-Top Box, IPTV Set-Top Box, OTT Set-Top Box, and Cable Set-Top Box By Resolution – HD (High Definition), SD (Standard Definition), UHD (Ultra-High Definition), By End-User - (Residential, and Commercial) |
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Regional scope |
North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa |
|
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered in the Report:
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the Smart STB market report based on Type, Resolution, and region:
Smart STB Market, By Type:
- Satellite Set-Top Box
- DTT Set-Top Box
- IPTV Set-Top Box
- OTT Set-Top Box
- Cable Set-Top Box
Smart STB Market, By Resolution:
- HD (High Definition)
- SD (Standard Definition)
- UHD (Ultra-High Definition)
Smart STB Market, By End User:
- Commercial
- Residential
Smart STB Market, By Region:
- North America
- Middle East & Africa
-
- GCC
- Israel
- South Africa
-
- Latin America
-
- Brazil
- Mexico
- Rest of Latin America
-
- Asia Pacific
-
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
-
- Europe
-
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
-
-
- U.S.
- Canada
- Middle East & Africa
Rest of Middle East & Africa
Global Smart STB Market Key Players
The key players operating the smart STB market includes Huawei Technologies Co. Limited, ARRIS International, Technicolor SA (Cisco System Inc.), Humax holdings Co. Ltd., Dish Network Corporation, CommScope, Technicolor, Apple, Skyworth, Xiaomi, Airtel. For instance, in March 2018, Dish TV India Limited announced the completion of its merger with Videocon D2h Limited. With this acquisition, the two companies created one of the largest listed media companies in India and promised to lower the procurement costs of set-top boxes. Mergers of this stature supplement market growth and help in increasing the demand from consumers.
Global Smart STB Market Company Profile
- Huawei Technologies Co. Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- ARRIS International
- Technicolor SA (Cisco System Inc.)
- Humax holdings Co. Ltd.
- Dish Network Corporation
- CommScope
- Technicolor
- Apple
- Skyworth
- Xiaomi
- Airtel
“*” marked represents similar segmentation in other categories in the respective section
Global Smart STB Market Table of Contents
- Research Objective and Assumption
- Preface
- Research Objectives
- Study Scope
- Years Considered for the study
- Assumptions
- Abbreviations
- Research Methodology
- Research data
- Primary Data
- Primary Interviews
- Primary Breakdown
- Key data from Primary Sources
- Key Thickness Insights
- Secondary Data
- Major Secondary Sources
- Secondary Sources
- Market Estimation
- Top-Down Approach
- Approach for estimating Market Share by Top-Down Analysis (Supply Side)
- Bottom-Up Approach
- Approach for estimating market share by Bottom-up Analysis (Demand Side)
- Market Breakdown and Data Triangulation
- Research Assumptions
- Market Preview
- Executive Summary
- Key Findings—Global Outlook for Smart STB Strategies
- Key Questions this Study will Answer
- Market Snippet, By Type
- Market Snippet, By Resolution
- Market Snippet, By End User
- Market Snippet, By Region
- Opportunity Map Analysis
- Executive Summary—3 Big Predictions
- Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Market Trends
- DR Impact Analysis
- PEST Analysis
- Porter’s Five Forces Analysis
- Opportunity Orbit
- Market Investment Feasibility Index
- Macroeconomic Factor Analysis
- Market Dynamics
- Market Segmentation, By Type, 2020 – 2030, (US$ Bn)
- Overview
- Market Value and Forecast (US$ Bn), and Share Analysis (%), 2020 – 2030
- Y-o-Y Growth Analysis (%), 2020 – 2030
- Segment Trends
- Satellite Set-Top Box
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
- DTT Set-Top Box
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
- IPTV Set-Top Box
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
- OTT Set-Top Box
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
- Cable Set-Top Box
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
- Overview
- Market Segmentation, By Resolution, 2020 – 2030, (US$ Bn)
- Overview
- Market Value and Forecast (US$ Bn), and Share Analysis (%), 2020 – 2030
- Y-o-Y Growth Analysis (%), 2020 – 2030
- Segment Trends
- HD (High Definition)
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
- SD (Standard Definition)
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
- UHD (Ultra-High Definition)
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
- Overview
- Market Segmentation, By End User, 2020 – 2030, (US$ Bn)
- Overview
- Market Value and Forecast (US$ Bn), and Share Analysis (%), 2020 – 2030
- Y-o-Y Growth Analysis (%), 2020 – 2030
- Segment Trends
- Residential
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
- Commercial
- Overview
- Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), 2020 – 2030
- Overview
- Global Market, By Region, 2020 – 2030, (US$ Bn)
- Overview
- Market Value and Forecast (US$ Bn), and Share Analysis (%), 2020 – 2030
- Y-o-Y Growth Analysis (%), 2020 – 2030
- Regional Trends
- North America
- Market Size and Forecast (US$ Bn), By Type, 2020 – 2030
- Market Size and Forecast (US$ Bn), By Resolution, 2020 – 2030
- Market Size and Forecast (US$ Bn), By End User, 2020 – 2030
- Market Smart STB and Forecast (US$ Bn), By Country, 2020 – 2030
- U.S.
- Canada
- Europe
- Market Size and Forecast (US$ Bn), By Type, 2020 – 2030
- Market Size and Forecast (US$ Bn), By Resolution, 2020 – 2030
- Market Size and Forecast (US$ Bn), By End User, 2020 – 2030
- Market Smart STB and Forecast (US$ Bn), By Country, 2020 – 2030
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
- Asia Pacific
- Market Size and Forecast (US$ Bn), By Type, 2020 – 2030
- Market Size and Forecast (US$ Bn), By Resolution, 2020 – 2030
- Market Size and Forecast (US$ Bn), By End User, 2020 – 2030
- Market Smart STB and Forecast (US$ Bn), By Country, 2020 – 2030
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Market Size and Forecast (US$ Bn), By Type, 2020 – 2030
- Market Size and Forecast (US$ Bn), By Resolution, 2020 – 2030
- Market Size and Forecast (US$ Bn), By End-user, 2020 – 2030
- Market Smart STB and Forecast (US$ Bn), By Country, 2020 – 2030
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Market Size and Forecast (US$ Bn), By Type, 2020 – 2030
- Market Size and Forecast (US$ Bn), By Resolution, 2020 – 2030
- Market Size and Forecast (US$ Bn), By End User, 2020 – 2030
- Market Smart STB and Forecast (US$ Bn), By Country, 2020 – 2030
- GCC
- Israel
- South Africa
- Rest of Middle East
- Overview
- Competitive Landscape
- Heat Map Analysis
- Market Presence and Specificity Analysis
- Company Profiles
-
- Huawei Technologies Co. Limited
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- ARRIS International
- Technicolor SA (Cisco System Inc.)
- Humax holdings Co. Ltd.
- Dish Network Corporation
- CommScope
- Technicolor
- Apple
- Skyworth
- Xiaomi
- Airtel
- Huawei Technologies Co. Limited
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- The Last Word
- Future Impact
- About Us
- Contact
FAQs
The Smart STB Market is segmented into type, resolution, end user and region.
Market growth is propelled by the increasing popularity of OTT content streaming, advancements in smart TV technology, and the rising demand for interactive and connected television experiences.
Challenges include potential issues related to high initial costs, cybersecurity concerns, and the competition with alternative streaming devices, influencing the global Smart STB Market.
North America is expected to dominate the market, driven by the region's strong consumer demand for streaming services, technological innovations, and the presence of major players in the smart TV industry. The high adoption rate of connected devices contributes to North America's leading position in the global Smart STB Market.
The key players operating the target market includes, Huawei Technologies Co. Limited, ARRIS International, Technicolor SA (Cisco System Inc.), Humax holdings Co. Ltd., Dish Network Corporation, CommScope, Technicolor, Apple, Skyworth, Xiaomi, Airtel. For instance, in March 2018, Dish TV India Limited announced the completion of its merger with Videocon D