Global Cola Market By Market Trends
Growing popularity and a growing need for low-calorie, low-carb, and gluten-free drinks
Manufacturers have responded to growing health concerns, expanding health and fitness campaigns and the booming sports and fitness business by introducing low-calorie or zero-calorie carbonated beverages, such as diet cola, in response to the increased demand for low-calorie, low-carb, and gluten-free beverages. Additionally, there is a growing demand for energy drinks, which has expanded the global market for cola drinks. Demand in the business is also anticipated to be driven by millennials' growing popularity and rising R&D spending in the food and beverage industry. Carbonated soft drinks typically have high sugar and acid content, which might harm your health. Overindulgence in these drinks can hurt dental health and result in teeth aging and other major health issues, like childhood obesity and high blood sugar, are predicted to hinder the manufacture of sugary soft drinks, which would increase the worldwide market for carbonated soft drinks but impede its expansion.
Technological progress:
The production method for carbonated soft drinks has evolved due to technological improvements. Due to its distinct advantages, market participants are switching from inkjet to laser technology for beverage labeling and packaging. It is quite simple to connect this procedure with the production line; it prints permanently and can be coded quickly. Because there is no need for ink during the entire process when using laser technology, the final result costs less. New developments in packaging are especially significant since they extend the shelf life of carbonated drinks, making them easier to sell through convenience stores and vending machines. Coca-Cola is leveraging digital technology to provide novel consumer experiences, including Sip and Scan, which enables Customers to use their phones to scan icons on Coke packages to access experiences and prizes.