Customer Analytics Market, By Component (Software, Services, Managed Services, and Professional Services), By Deployment (On-premises and Cloud), By Organization (Small & Medium-Sized Enterprises (SMEs) and Large enterprises), By Data Source (Web, Social Media, Smartphone, Email, Call Center, and Others), By Application (Brand Management, Campaign Management, Churn Management, Customer Behavioral Analysis, Product Management, and Others), By Industry Vertical (Banking, Financial Services, and Insurance (BFSI), Retail and e-commerce, Telecommunications and IT, Energy and Utilities, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

The market for customer analytics was valued at US$ 10.50 billion globally in 2020 and is projected to grow at a compound annual growth rate (CAGR) of 18.1% to reach US$ 54.59 billion by 2030. The regions of North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa comprise the worldwide customer analytics market. North America is expected to hold the largest share in the global customer analytics market. In contrast, Asia Pacific (APAC) is expected to develop at the fastest rate of compound annual growth (CAGR) in the next few years. Due to the existence of businesses that have implemented customer analytics solutions to use customer data to stay competitive in the market, the United States and Canada lead the region. Growing customer data from multiple data sources promotes improved integrations and innovative developments in solutions and services for customer analytics to satisfy the different needs of customers and businesses. Furthermore, several consumer analytics solutions merchants, like Adobe, SAP, Salesforce, Google, Oracle, and Microsoft, are based in North America.