Customer Analytics Market, By Component (Software, Services, Managed Services, and Professional Services), By Deployment (On-premises and Cloud), By Organization (Small & Medium-Sized Enterprises (SMEs) and Large enterprises), By Data Source (Web, Social Media, Smartphone, Email, Call Center, and Others), By Application (Brand Management, Campaign Management, Churn Management, Customer Behavioral Analysis, Product Management, and Others), By Industry Vertical (Banking, Financial Services, and Insurance (BFSI), Retail and e-commerce, Telecommunications and IT, Energy and Utilities, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

Increasing calls for higher levels of consumer satisfaction

The global market presence is expanding more quickly due to the increased desire for improved customer satisfaction. The retail sector uses many consumer analytics to create targeted marketing campaigns and communications. Precise product identification and personalized marketing based on shopper data could enhance customer loyalty and experience. Additionally, providing a positive shopping experience increases revenue and improves consumer satisfaction, repeat business, recommendations, loyalty, and engagement.

An increase in social media

Growing social media concern is a significant driver of target market expansion. By connecting their product list with e-commerce sites, social media analytics uses measurement, monitoring, and analysis technologies to determine how customers feel about businesses on social media platforms. This facilitates relationship-building and people-watching. Well-known retailers like Walmart and Amazon have successfully utilized the benefits of many social media networks, including Facebook and Twitter.